February 17, 2007 - May 5, 2007, West Gallery - Parthenon Museum, Nashville, TN: Susan Shockley/Brenna Cothran - Curators, underwritten by The Conservancy
March 7, 2008 - June 1, 2008, Arts in the Airport, Nashville International Airport: Caroline Carlisle - Curator
October 18, 2008 - November 7, 2008, Lynchburg’s Moore County Jail Museum, Lynchburg, TN: Joe & Laura Carrillo - Curators
May 15, 2009 - June 13, 2009, Renaissance Center, Dickson TN: Amanda Dillingham - Curator
Tullahoma Art Center (Fall 2009)
In 1972, the Jack Daniel’s Distillery (a distinctive tourist attraction) commissioned Tennessee woodcut artist Dan Quest (1929-1995) to create a series of woodcut prints of scenes depicting the Distillery and the nearby town of Lynchburg, Tennessee. From 1972 to 1982+ each visitor to the distillery would receive a woodcut print in the mail as a commemorative gift. Accompanied by a photograph of the tour group and personal letter, these prints instilled visitors with a connection to the brand while underscoring it’s down home message. This unusual marketing strategy combined the use of an artistic method and medium with a commercial intent to commemorate being accepted to the National Register of Historic Places.
The woodblock print making technique involves a process of several steps. The artist makes a drawing, which he transfers to a block of wood. He then carves away portions of the block using gouging tools. Afterwards, he rolls back the block with ink and transfers it onto a soft, thin, absorbent paper (in this case, rice paper). The carved-away areas are untouched by ink and become the white portions of the final print.
The woodcut technique was instrumental for communicating the Distillery’s commercial identity. The rustic, rough-hew medium matches its subject perfectly. Moreover, this technique carries the association of the artist working with his hands, just as the Distillery’s coppers (barrel makers), distillers, and other workers do. The emphasis on careful manual labor to produce a well-made product “the old-fashioned way” applies to both the prints and the main product of Jack Daniel’s Distilley, its whiskey.
Today collectors value these woodcuts for the uniqueness of the subject, the artist mastery of the technique, and their place in history. In short, for the same reasons collectors value any work of art. The Carrillo Collection is a true Tennessee treasure.
To book an exhibit you may contact Joe & Laura Carrillo via email: firstname.lastname@example.org or Ph: 615-403-3257